Header logo of Ingvar Estorco

Hey there! I’m Ingvar Estorco — a freelance web developer who builds fast, high-performing websites on WordPress, Wix, and Shopify.

Building websites that look ace, load fast, and actually do the job — no fluff, just solid results.

Featured Projects

Hero image of the Hamilton Aircons website designed and developed by Ingvar Estorco.

Hamilton Aircons

Migrated the Hamilton Aircons website from Rocketspark CMS to WordPress, ensuring a smooth transition with no loss of functionality. Rebuilt the site in line with their branding guidelines while enhancing the layout for a more modern, professional look and improved user experience.
Hero banner of General Graphene Corp.

General Graphene

Designed and built the General Graphene website from scratch on WordPress using Divi, tailored to the client’s industry focus. Created a modern interface aligned with their branding and performed on-page SEO to improve structure, clarity, and visibility while ensuring strong performance and scalability.
Hero image of the Pumpworks website developed with a focus on SEO and performance.

Pumpworks

The Pumpworks website was initially suffering from low speed scores and poor performance, which hurt both user experience and search visibility. I improved loading speed (Core Web Vitals), added structured schema markup for richer results, and refined the XML sitemap for better crawlability and indexing. These enhancements delivered a faster, more search-engine friendly website.
Hero image of the Bay Funeral Care website built with modern WordPress design.

Bay Funeral Care

Performed a full technical SEO optimisation on Bay Funeral Care’s WordPress website, addressing speed performance, schema implementation, and sitemap refinement. The site was initially hindered by slow load times and limited search visibility; through optimisation of Core Web Vitals, structured data, and indexing setup, I improved both user experience and search engine performance.
Homepage of Herman’s Recycling featuring heavy equipment in action at their Class B facility in Morganville, New Jersey – web design and SEO by Ingvar Estorco, freelance SEO specialist, Wix designer, Shopify web developer, Shopify SEO expert, WordPress SEO expert, and remote web developer.

Herman's Landscape Supply

Redesigned and rebuilt Herman's Landscape Supply’s WordPress e-commerce website, enhancing its visual appeal and implementing customised ordering features with WooCommerce to improve user experience and conversions.
Homepage of Facility Engineering Services (FES) showcasing building automation and energy management systems – website design by Ingvar Estorco, freelance SEO specialist, remote web developer, Wix designer, Shopify web developer, and WordPress SEO expert.

FES

Designed and developed FES’s WordPress website from scratch, aligning it with the client’s branding guidelines while providing ongoing maintenance including publishing blog posts and news articles.
Hero image of the Stacer Group website designed for corporate presentation.

Stacer Group

Redesigned Stacer Group's Wix website to enhance readability and deliver a professional design consistent with the client’s branding. Integrated their CTE Validator tool for easier access by school districts, while ensuring the visual style aligned with the business’s mission of empowering education.
Hero image of the Sankota Capital website built with a clean and modern design.

Sankota Capital

Built the Sankota Capital website from scratch on Wix, following the company’s branding guidelines. As a women-owned investment firm, the site was designed to reflect professionalism, trust, and empowerment, while on-page SEO was implemented to improve search visibility.

Here are the services i will provide for your business

Website design & development

I craft responsive, user-focused websites that blend design with functionality. Whether it’s WordPress, Wix, or Shopify, each build is tailored to your goals—fast, modern, and built to convert.

On-page SEO

I optimize websites for search engines from the ground up—ensuring clean code, proper structure, metadata, and keyword alignment to boost your visibility and rank higher on Google.

Website Maintenance

Keeping your website running smoothly is just as important as launching it. I offer ongoing support, updates, backups, and performance checks to keep your site secure and up-to-date.

My Core Expertise

I help clients build reliable, scalable, and easy-to-manage websites using today’s leading platforms. Whether you need a fully custom WordPress site, a sleek and user-friendly Wix build, or a high-converting Shopify store, I bring the technical skill and creative touch to get it done right.

Custom WordPress Builds

From blogs to business sites, I create fully customized, SEO-ready WordPress websites using Elementor and modern best practices.

Sleek & Scalable Wix Sites

Design-driven Wix sites tailored for creatives, coaches, and small businesses—mobile-ready and easy to manage.

Conversion-Focused Shopify

I build and optimize Shopify stores that are fast, functional, and built to grow sales—whether you're just starting or scaling up.

Here is the journey of my hardwork to reach here so far

IT Support

2018 - 2019
AMCI

Software Developer

2019 - 2022
La Salle Academy

Web Developer

2022 - 2025
BSPLG LLC

kind words

Headshot of Seth, former CEO of TaskTiger Designs, a New Jersey-based digital marketing agency specializing in web development and SEO.
BSPLG LLC
Seth S.
"I’ve had the pleasure of working with Ingvar on a variety of web development projects across platforms like WordPress, Shopify, and Wix. His technical expertise, problem-solving skills, and attention to detail consistently earned high praise from clients. Ingvar understands requirements effortlessly and delivers high-quality work with impressive turnaround times. He is truly one of the most talented and versatile developers I know. Collaborating with him has been a great experience, and I highly recommend him as a valuable member of any team and a go-to person for website design and development."

My Blog

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